When it comes to dispersible wipes, softness matters. Introducing SoftFlush®, a unique, patent-pending dispersible wipe material developed by Jacob Holm.
SoftFlush® exceeds the highest levels of dispersibility with significantly higher strength and softness than leading competitors.
With custom designed fiber blends from sustainable natural resources, SoftFlush® is extraordinarily soft and lofty as well as 100% biodegradable.

SoftFlush® is designed to meet the rapidly changing demands of the dispersible Moist Toilet Tissue market. The use of custom designed fiber blends allows for the development of higher wet strength while maintaining outstanding dispersibility properties that can satisfy Wastewater treatment needs.

Jacob Holm started a development program more than 5 years ago to design a unique technology that would be ideally suited to the Moist Toilet Tissue market and other dispersible product applications. After much research it was determined that a totally new asset base would be required and prototype structures were produced. The intellectual property landscape was carefully researched and a patent filing was made. A major investment was made in a state of the art unique production asset, which is now being commercialized.

SoftFlush® Advantages:

  • Softer and loftier than other commercially available offerings
  • Higher wet strength
  • 100% biodegradable from sustainable natural sources
  • Faster dispersibility dramatically exceeds current GD3 requirements
  • Capable of customizing embossed pattern

SoftFlush® Applications:

  • Moist Toilet Tissue
  • Personal Care / Intimate Wipes
  • Adult Incontinence Wipes
  • Medical Washcloths
  • Bathroom Cleaning Wipes


Wet Thickness


Strength Properties




Dispersible when used refers to the third edition of the “Guidelines Document for Assessing the Flushability of Nonwoven Disposable Products” (INDA/EDANA)